The primary motivation in the development of the concept was to reconfigure the existing park, and to create a new urban park as a focus by re-orientating the land, this will create a sense of place allowing links from the station to the city centre.  The landscape design creates a unified setting for the development, bringing together the disparate elements of the scheme and providing a cohesive framework to connect all of the elements of the design. The landscape will form a continuous sequence of spaces to be enjoyed by residents, shoppers, office workers and visitors alike. Fundamental to the success of the public realm is the creation of new connections to the town to make the development an integral part of the fabric of Chelmsford. In addition, a route to the bustling retail district of Chelmsford and its railway station will be reinforced, and a new green land bridge will be established to make the physical connection from Central Park North to Central Park.

With the expanse of the existing park lying to the south of Parkway, the residential buildings are arranged as four splayed ‘fingers’ joined by infill buildings, in an approximately north-south orientation to optimise the beneficial aspects of sunlight and views. The blocks are built into the natural slope of the topography so that vehicular access from Parkway is level with the road. Pedestrian access is at a naturally higher level, from Central Park North, which forms the new heart of the public realm.