Thomas Reed
Updated: April 23 2026

Your data should never be collected or used without clear explanation. This policy sets out exactly what we collect, why we collect it, and how it is handled.

Overview

This privacy policy explains what information we collect when you visit this site, how we use it, who we share it with, and what rights you have over it. We have written it to be read, not to be skimmed past. If you have questions about anything it contains, the contact details at the end of this page are the right place to start.

This site is operated for informational and review purposes. We do not operate a casino, process gambling transactions, or hold financial information related to any gambling activity.

What Information We Collect

We collect two categories of information: information you provide directly, and information collected automatically when you use the site.

Information you provide directly includes anything submitted through a contact form, email enquiry, or newsletter signup. This typically means your name and email address, and whatever you include in the body of your message. We do not ask for financial information, and you should never include it in correspondence with us.

Information collected automatically includes standard web analytics data. When you visit the site, our analytics tools record your approximate location at country or region level, the device and browser you are using, the pages you visit, how long you spend on them, and how you arrived at the site. This data is aggregated and used to understand how the site is being used. It does not identify you personally.

We also use cookies. These are small files stored in your browser that allow us to recognise returning visitors and track basic usage patterns. A full breakdown of the cookies in use on this site is available in our cookie settings, accessible from the footer.

How We Use Your Information

Contact enquiries are used solely to respond to the question or request submitted. We do not add you to any mailing list on the basis of a contact form submission without your explicit consent.

Analytics data is used to improve the site. Understanding which pages are most useful, where readers drop off, and what devices they use helps us make better editorial decisions. It is not used for profiling or targeted advertising.

If you have subscribed to a newsletter or updates, we use your email address for that purpose only. You can unsubscribe at any time using the link included in every email we send.

Third Parties

We use a small number of third-party services to operate this site. These include analytics providers and, where applicable, affiliate tracking systems. Affiliate links on this site are how we generate revenue. When you click a link to a casino and subsequently register or deposit, we may receive a commission. This does not affect the price you pay or the terms you receive, and it does not influence our editorial ratings.

Third-party services we use have their own privacy policies governing how they handle data. We do not sell your data to third parties, and we do not share it with third parties for marketing purposes.

Data Retention

Contact form submissions are retained for as long as is necessary to respond and for a reasonable period thereafter in case of follow-up. Analytics data is retained in aggregated, non-identifiable form. If you have subscribed to communications from us, your details are held until you unsubscribe.

Your Rights

Under UK data protection law, you have the right to request access to the personal data we hold about you, to ask for it to be corrected if it is inaccurate, and to request that it be deleted. You also have the right to object to certain uses of your data and to request that we restrict processing in specific circumstances.

To exercise any of these rights, please contact us using the details on our Contact page. We will respond within 30 days. If you are not satisfied with our response, you have the right to raise a complaint with the Information Commissioner’s Office at ico.org.uk.

Cookies

We use necessary cookies to make the site function, and analytics cookies to understand how it is used. We do not use advertising cookies or sell data derived from cookie tracking to third parties.

You can manage your cookie preferences at any time through the cookie settings in the site footer. Withdrawing consent for analytics cookies will not affect your ability to use the site.

Changes to This Policy

We may update this policy from time to time. When we do, the revised version will be published on this page with an updated date at the top. We will not notify you individually of routine updates, but any material change to how we handle personal data will be communicated clearly.

Contact

If you have any questions about this policy or how your data is handled, please use the contact form on our Contact page or email us directly. Details are on the Contact Us page.